Posted on Friday 16 July 2021

in News

Young Lives vs Cancer teams up with fashion brand Scamp & Dude

The UK’s leading children’s cancer charity, Young Lives vs Cancer and British purpose-led fashion brand Scamp & Dude have today [16 July] announced a new partnership which will help children and young people facing cancer.

Launching today, Scamp & Dude has designed a new range of pyjamas for adults and kids with donations going directly to Young Lives vs Cancer. The ‘Smiley PJs’ are infused with kindness and superpowers – helping children, young people and their families find the strength to face whatever cancer throws at them.

Available in Blue with Neon Pink and Pink with Neon Pink, the unisex pyjamas will feature the brand’s famous ‘Superpower Button’, designed to give children and adults a boost of superpowers and comfort when they need it the most.

Scamp & Dude will donate £10 from every sale of Adults Pyjamas, RRP £60.00 and £5 for Kids Pyjamas, RRP £28.00 – £30.00.

In addition to raising valuable funds for the charity, for every Scamp & Dude Superhero Sleep Buddy (a comforter designed to help children with separation anxiety) and Supercharged Water Bottle sold, Scamp & Dude will donate another to Young Lives vs Cancer to include within each Comfort Bag given to families when children are diagnosed with cancer.

The Superhero Sleep Buddy was the first product founder Jo Tutchener-Sharp created and still remains at the heart of Scamp & Dude today. The special comforter has its very own Superpower Button and a cape with a pocket to hold a photograph of whomever the child wants to hold close. The cape also has Scamp & Dude’s ‘a Superhero has my back’ slogan to remind the child that there is someone always looking over them, keeping them safe.

Young Lives vs Cancer is a charity close to Jo’s heart. In October 2015, Jo suffered a life-threatening brain haemorrhage. She had to leave her two young sons for a lengthy stay in hospital to undergo brain surgery. It was this brush with death and missing her children, that made Jo determined to give back and live a life full of purpose. This inspired the creation of Scamp & Dude – a brand that helps people feel more secure when apart from their loved ones.

Commenting on the new charity partnership, Jo said:

“Young Lives vs Cancer helps families find the strength to face whatever cancer throws at them and to be able to add a boost of superpowers to this mission makes me very happy.  Young Lives vs Cancer has completely captured my heart, they have houses across the country next to children’s hospitals where families can stay while their children are being treated. This kind of support is invaluable. With the support of the awesome Scamp & Dude community I know we will be able to raise valuable funds for the charity and I am honoured to partner with Young Lives vs Cancer, helping to provide strength to as many families as we can.”

Libby Welch, Young Lives vs Cancer Partnerships Manager, added: “The hope and empowerment that Scamp & Dude offers through its unique brand makes them a perfect fit for Young Lives vs Cancer. We’re delighted that their customers and loyal community of Scamp & Duders can now support the charity by buying these distinctive pyjamas, comforter and water bottles.

“Young Lives vs Cancer helps children, young people and their families face the fear of cancer. Fear of treatment, of families being torn apart and overwhelming money worries. We’ll always have their back and with the kindness of big-hearted supporters like Scamp & Dude and their customers, we’ll face it all together.”

Scamp & Dude for Young Lives vs Cancer is available at at

To find out more about Young Lives vs Cancer, visit


Notes to editors

For more information, an interview or images, please contact:

Young Lives vs Cancer: Kelli Hooks on 07771 830 960 or email on

Scamp & Dude: Kim Daniels on 07879 040 062 or email on

About cancer in children and young people

Today, 12 more children and young people in the UK will hear the devastating news that they have cancer. Treatment normally starts immediately, is often given many miles from home and can last for up to three years. Although survival rates are over 80%, cancer remains the single largest cause of death from disease in children and young people in the UK.

About Young Lives vs Cancer

When a child is diagnosed with cancer life becomes full of fear, for them and their family. Fear of treatment, but also of families being torn apart, overwhelming money worries, of having nowhere to turn, no one to talk to. At Young Lives vs Cancer, we help families find the strength to face whatever cancer throws at them. Powered by the kindness of our supporters, we’ll face it all together. For more information, visit

About Scamp & Dude

Infused with kindness and superpowers, Scamp & Dude is much more than just a fashion brand; to date Scamp & Dude has donated over 3000 Superhero Sleep Buddies, 1250 Super Scarves (donated to woman with cancer or a mother of a child with cancer) and over 2000 superpower infused sweatshirts to people who really need a Superhero to have their back. Scamp & Dude also runs a campaign called Swag Bags with Purpose, where collaborators design a Swag Bag with all of the profit going to a charity of their choice. To date the Swag Bags have raised almost 100k for a range of deserving charities.

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