Under data protection laws, Young Lives vs Cancer has a number of lawful reasons that we can use (or 'process') your personal information. One of the lawful reasons is called 'legitimate interests'.
Understanding legitimate interest
Broadly speaking legitimate interests means that we can process your personal information if Young Lives vs Cancer has a genuine and legitimate reason, and we are not harming any of your rights and interests.
When you provide your personal details to us we use your information for our legitimate business interests to support young cancer patients and their families. Before doing this, we will also carefully consider and balance any potential impact on you and your rights.
Some typical examples of when we might use the approach are for preventing fraud, direct marketing, maintaining the security of our system, data analytics, enhancing, modifying or improving our services, identifying usage trends and determining the effectiveness of our campaigns and fundraising.
Everyone under 25 with cancer, and their families, will get the support and help they need during their cancer treatment and beyond, including bereaved families living with emotional pain. We want them to thrive, not just survive, and for everyone to join in that mission.
Young Lives vs Cancer will use various ways to achieve our mission and to support our objectives. We believe that people who share our values would love to know how to support us. We will process the personal information you have supplied to us to conduct and manage our business to enable us to give you the most appropriate marketing, information, service and products and provide the best and most secure experience. These are what we consider to be our legitimate interests.
The following are some examples of when and why we would use this approach in our work:
We will contact you by post and telephone with marketing and fundraising asks which further the aims and objectives of Young Lives vs Cancer. We will make sure our communications are relevant to you, tailored to your interests.
In order for us to process an order, payment has to be taken and contact information collected, such as name, delivery address and telephone number, provided. The seller would also need to record the transaction.
Your best interest Processing your information to protect you against fraud when transacting on our website, and to ensure our websites and systems are secure.
Where the processing enables us to enhance, modify, personalise or otherwise improve our services/communications for the benefit of our supporters.
To process your personal information for the purposes of customer analysis, assessment, profiling and direct marketing, on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests.
Research, statistics, service development and innovation
We use information that we have collected and processed during the course of our activities (such as the provision of support or advice, services, supporter engagement and case records) for research, statistics, service improvement and innovation. This enables us to:
- Identify needs or areas where we can improve or expand our services and support;
- Plan our operations and service provision to improve our effectiveness and reach;
- Evidence other activities that we engage in such as policy and influencing work or campaigning for change;
- Evidencing our impact to funders and potential funders;
- Contributing to and supporting understanding and insights into services and issues relating to young peoples
- and their families experiencing cancer; and
- Inform our strategic goals, objectives and aims.
We have a legitimate interest to do this. We may use the research provisions under the Data Protection legislation to process information for these purposes.
When we process information for these purposes, we will:
- Only use a minimal amount of information that is necessary for our purposes and only retain any information in an identifiable format for only as long as is necessary and for a limited amount of time;
- Use anonymised or pseudonymised information where possible;
- Risk assess, and ensure that we have implemented appropriate safeguards to look after your interests and to ensure that the information is appropriately secured and protected;
- Carefully consider any impact or effect that the processing may have on you or anyone else and never to use information if the processing could cause substantial damage or distress to you or anyone else;
- Never use the information to make decisions about specific individuals, regardless of whether there is a positive or negative impact;
- Only to use special category information, such as health information, for these purposes if we have established that there is a public interest in the research or statistics, service development or innovation activities;
- Not share identifiable information with any other organisation without your consent, or otherwise in accordance with the data protection legislation;
- Remove any information that can identify any individual in any reports, statistics or outcomes.
We may need to conduct investigations on supporters, potential customers and business partners to determine if those companies and individuals have been involved or convicted of offences such as fraud, bribery and corruption.
We will also hold information about you so that we can respect your preferences for being contacted by us.
When we process your personal information for our legitimate interests, we will consider and balance any potential impact on you and your rights under data protection and any other relevant law. Our legitimate business interests do not automatically override your interests – we will not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
Remember, you can change the way you hear from us or withdraw your permission for us to process your personal details at any time. Please call us on 0300 330 0803, email firstname.lastname@example.org or update your contact preferences.